Narrative Management in Corporate Japan: Investor Relations as Pseudo-Reform

ISBN-13: 9780367597610 / Angielski / Miękka / 2020 / 172 str.

Chie Yorozu

Opis

Exploring how and why corporate narrative-management is ‘accepted’ or ‘rejected’ by external and internal audiences in Japan, the book clarifies what narrative-management means for Japanese organizations. It argues that the role of narrative-management has become much more prevalent in Japan in recent years, but that it does not serve quite the

Spis treści

1. Introduction: Questioning the myths of corporate narratives 2. Narrative management and the crisis of change 3. Nissan Motor: An Ongoing and Sophisticated Narrative management Strategy 4. Bank of Tokyo-Mitsubishi UFJ: A Brand-led Narrative management 5. Shinsei Bank: A Financialized, Anglo-Saxon Style of Narrative management 6. Yokohama City Council: A Temporary and Political Form of Narrative management 7. Explaining Narrative management in Japan 8. Conclusion: Lessons for the future

O autorze

Chie Yorozu is an Assistant Professor at Nagoya University, Graduate School of Economics in Japan.