Myths about Doing Business in China

ISBN-13: 9781349522552 / Angielski / Miękka / 2004 / 162 str.

H. Chee;C. West

Opis

China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully.

Recenzje

'Harold Chee, who lectures at Ashridge Management School, draws on his experience as a consultant to illustrate many of his points with pertinent anecdotes. . . the book is an excellent read and a worthy addition to the growing library of books about doing business in China.' Humphrey Keenlyside, China-Britain Trade Review

Spis treści

One Country, 1.3 Billion People The Market Will grow Forever The Market is Easy China is Westernizing The Chinese are Irrationally Xenophobic Guanxi are a Pleasant Sideshow to the Real Business of Business Rules are Rules: Negotiating in China is Like Negotiating Everywhere Else The Mask of Fu Manchu: The Myth of Inscrutability Chinese Business People are all Dishonest Chinese Workers are Poor Quality

O autorze

HAROLD CHEE Lectures at Ashridge Management School, specializing in Chinese business, marketing and leadership and is an authority in these areas.

CHRIS WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.