Model Workers in China, 1949-1965: Constructing a New Citizen

ISBN-13: 9781138299825 / Angielski / Twarda / 2019 / 198 str.

UK) James Farley (University of Kent

Opis

Seismic changes in ideology and economic policy in China followed the death of Mao Zedong but one aspect of culture that has remained constant. The use of `Model Workers' in both a political and commercial context continues to thrive in China and although the messages they promote have largely changed, their continued use indicates the extent to which they are believed to be an effective form of persuasion. Model Workers were deployed at key points in China's recent history and served to embody the Party's vision of the ideal Chinese citizen as they attempted to reshape the nation following a, `century of humiliation,' a ruinous war with Japan and a divisive civil war.

Spis treści

Introduction 1. The Model Worker: Origins 2. The Model Worker in action: Propaganda campaigns, 1949–1957 3. The Model Worker in crisis: Propaganda campaigns, 1957–1964 4. Constructing the Model Worker in post-1949 Chinese cinema 5. A multimedia campaign, post-1949 poster propaganda and the Model Worker 6. The power of role models is infinite Appendix Bibliography

O autorze

James Farley is a specialist in the field of propaganda and modern Chinese history and holds a PhD from the University of Kent, UK.