Mobile Media: Content and Services for Wireless Communications

ISBN-13: 9780805858808 / Angielski / Miękka / 2005 / 280 str.

Groebel/Noam/Fe; Jo Groebel; Eli M. Noam

Opis

The proliferation of mobile media in recent years is an international phenomenon. Mobile communications are now moving beyond individualized voice to mass media content,   creating  new types of content that allow media companies and users to inte

Spis treści

Contents: J. Groebel, E.M. Noam, V. Feldmann, Preface. Introduction. Part I: Technology and Infrastructure Models. T.X. Brown, How Can Anyone Afford Mobile Wireless Mass Media Content? M. Meckel, Always-On Demand-The Digital Future of Communication. K. Goldhammer, On the Myth of Convergence. J. Lawrence, Automotive Telematics: Is It Time for a Renaissance or an Obituary? Part II: Content Models. B.M. Compaine, Are There Content Models for the Wireless World? J. Kelly, Design Strategies for Future Wireless Content. J.V. Pavlik, S. McIntosh, Mobile News Design and Delivery. V. Feldmann, Mobile Peer-to-Peer Content and Community Models. J. Carey, Content and Services for Next Generation Wireless Networks. Part III: Business Models. B. Thorngren, Profitable at Any Speed? C.F. Maitland, Mobile Commerce Business Models and Network Formation. J. Alleman, C. Swann, Mobile Communications Business Model in the United States. S.M. Chan-Olmsted, B-H. Chang, Mobile Wireless Strategy of Media Firms: Examining the Wireless Diversification Patterns of Leading Global Media Conglomerates. Part IV: Policy Models. Y. Benkler, Exclusive Rights in Information and Mobile Wireless Mass Media. K.R. Carter, 3G or Not 3G: The WiFi Walled Garden. J. Liebenau, Emergency Communication Needs: Mobile Content. E.M. Noam, Access of Content to Mobile Wireless: Opening the "Walled Airwave". Part V: Outlook. J. Groebel, Mobile Mass Media: A New Age for Consumers, Business, and Society?

O autorze

Edited by Groebel, Jo; Noam, Eli M.; Feldmann, Valerie