Meetings, Conventions, and Expositions : An Introduction to the Industry

ISBN-13: 9780471284390 / Angielski / Twarda / 1994 / 336 str.

Rhonda Montgomery; Sandra K. Strick; Sandy Strick

Opis

Explore a career in the hospitality of business travel The meetings and conventions segment of the hospitality industry is often overlooked by newcomers to the field -- but it is an exciting, dynamic area that merits a second look. Meetings, Conventions, and Expositions: An Introduction to the Industry offers a detailed breakdown of all aspects of group business travel. From sponsors and venues to technology and management, anyone new to the industry will appreciate this in-depth exploration of a convention's many "moving parts."

Spis treści

History of Meetings, Conventions, and Expositions.

Convention and Visitors Bureaus.

Players in the Industry.

The Sponsor.

Host Venues.

Trade Shows.

Meetings Management.

Legal Issues.

Meeting Technology.

Changes Affecting the Meetings and Conventions Industry.

Career and Resource Information.

Appendices.

Glossary.

Index.