Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

ISBN-13: 9783030866822 / Angielski / Miękka / 2023 / 501 str.

Matthias Karmasin; Sandra Diehl; Isabell Koinig

Opis

Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc.

This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes. 

Spis treści

1. ​Introduction.- 2. Cross Border Media Management in a Digital Environment: Challenges and Lessons Learned from Change.- 3. Strange bedfellows? Business Modelling, Convergence and Change Management.- 4. The effects of big data on media management.- 5. Controlling and Change Management.- 6. Change Management in Human Resources.- 7. Work in Transition: Digital Media and its Transformative Potential for Work.- 8. New Technologies and Organizational Health: How changing requirements of the digital workplace compel employers to think about Workplace Health Promotion.- 9. Managing brands in an ever-changing media environment.- 10. Brand worlds: a guide to creating holistic worlds of brand experiences through communication.- 11. Cross-media Advertising in Times of Chinging Media Environments and Media Consumption Patterns.- 12. The Relevance of Social Media and Corporate Influencers as Potential Change Agents in Corporate Communications.- 13. Convergence, Consumer Behavior and Change Management.- 14. Right to privacy - a (re)measurement.- 15. Managing change related to consumer privacy laws: targeting and personal data use in a more regulated environment.- 16. Sense making as a chnage agent towards CSR strategy in the media.- 17. CSR as "integrity management" in the media industry - an investigation of the top three media organisations from Germany, Austria and Switzerland.- 18. The Normative Turn in the Organization of Media: Ethical Considerations for Change Management in Media Enterprises.- 19. Uncharted Territory: Dtafication as a challenge for journalism ethics.- 20. Harnessing change in a disruptive environment: case studies in media management and innovation.- 21. Change Management and New Organizational Forms of Content Creation.- 22 Digital News Distribution and Intermediaries.- 23. Algorithms on the Internet: Factor of media change and challenge for change management.- 24. The Role of Human Computer Interactoin (HCI) in Change Management.- 25. Everybody is going to Twitch: Game Streaming and its Impact on Research.- 26. 5 G Mobile Targeting Ads.- 27. Conclusion.

O autorze

Matthias Karmasin is Director of the Institute for Comparative Media and Communication studies of the Austrian Academy of Sciences and the University of Klagenfurt (Austria), where he is a full professor for communication studies. Apart from various functions in academia and memberships in several editorial boards he is a member of the European Academy of Sciences, and corresponding member of the Austrian Academy of Sciences. He has authored and edited several books, published more than 200 scientific articles, and spoken at prominent scientific conferences on media economy and management, public relations and media accountability, political communication, communication theory, and journalism.

Sandra Diehl is Associate Professor at the Department of Media and Communications at the University of Klagenfurt (Austria), and board member of the European Advertising Academy. Her research interests include intercultural advertising, CSR, and health communication. She has published in several journals (e.g., International Journal of Advertising, Journal of Business Research, Media and Psychology, International Marketing Review) and authored and edited several books.

Isabell Koinig is a Postdoctoral Researcher at the Department of Media and Communications at the University of Klagenfurt (Austria). Her recent research deals with pharmaceutical advertising in a cross-cultural context and the influence on consumer self-empowerment. Her wider research predominantly concerns the areas of health communication (advertising, social media, mHealth, health for sustainable development, and wearables), intercultural advertising, organizational health as well as media and convergence management.