Measurable Journalism: Digital Platforms, News Metrics and the Quantified Audience

ISBN-13: 9781032090009 / Angielski / Miękka / 2021 / 168 str.

Matt Carlson

Opis

This book explores ways in which the increasingly measurable news audience has impacted journalism practice, in an era when digital platforms provide real-time, individualizable, quantitative data about audience consumption. It was originally published as a special issue of Digital Journalism.

Spis treści

Introduction: Confronting Measurable Journalism  1. Quantified Audiences in News Production: A synthesis and research agenda  2. The Audience-Oriented Editor: Making sense of the audience in the newsroom  3. Selecting Metrics, Reflecting Norms: How journalists in local newsrooms define, measure, and discuss impact  4. Dimensional Field Theory: The adoption of audience metrics in the journalistic field and cross-field influences  5. Boundary Work, Interloper Media, and Analytics in Newsrooms: An analysis of the roles of web analytics companies in news production  6. Analytics-Driven Journalism? Editorial Metrics and the Reconfiguration of Online News Production Practices in African Newsrooms  7. Engineering Consent: How the design and marketing of newsroom analytics tools rationalize journalists’ labor  8. The Elusive Engagement Metric

O autorze

Matt Carlson is Associate Professor in the Hubbard School of Journalism and Mass Communication at the University of Minnesota, USA. His most recent book is Journalistic Authority: Legitimating News in the Digital Era (2017). He is the author of over 50 journal articles and book chapters.