Marketing the Arts: Breaking Boundaries

ISBN-13: 9780367898878 / Angielski / Miękka / 2022 / 368 str.

Kerrigan, Finola

Opis

With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including:

• The importance of arts consumption and its socio-political dimensions

• The importance of the aesthetic experience itself, and how to research it

Spis treści

Introduction: Marketing the Arts- Breaking Boundaries  1. Arts Marketing, Social Justice Activism, and Government Messaging in the Age of Social Media  2. Arts Marketing & Entrepreneurship – Insights from the Nigerian Music Industry  3. Marketing Nigerian Films  4. Marketing art films in contemporary China: Between the rock of politics and the hard place of economy  5. Researching artistic production: The material turn in arts marketing research  6. Chapter 6: The Marketing of the Arts in the Age of Curatorial Production  7. Music Streaming and Surveillance Capitalism  8. Music festivals and the everyday nature of extraordinary experiences  9. Selling Secrets: the role of 'elusivity' in the liminoid invitations of immersive theatre  10. Consuming Cuba through dance: an embodied ethnography of Salsa  11. Poetic orientation for creating and writing  12. Drawing with women: ethical considerations from an art-based project on domestic violence  13. Accounting for the Selection of Exhibits: Examining the Organisation of Gallery Talks as a Marketing Activity  14. The Many Faces of Indigenous Art: Indigenous Art Market and Decolonizing Perspectives  15. Marketing through Art – The Case of Braded Entertainment  16. Virtual Reality, Film Marketing and Value  17. For Sale, Baby Shoes, Never Worn:What Has Hemingway Ever Done For Us?