Marketing IT Products and Services

ISBN-13: 9780367385248 / Angielski / Miękka / 2019 / 344 str.

Jessica Keyes

Opis

Helping IT managers and marketing managers get up to speed, quickly and easily, on what’s needed to develop effective marketing campaigns, Marketing IT Products and Services focuses on the unique issues involved in the marketing of IT products and services. This one-stop resource provides everything needed to understand the role

Spis treści

Introduction to Strategic Marketing Management. Strategy and Implementation. Understanding the High Tech Customer. The Expanding Market. Market Research. Product Strategy. Innovation Management. IT Product Development Cycle. Pricing Products. Communications Strategies. Distribution Strategies. Marketing Implementation. Social Networking and the Sales Strategy. E-commerce as a Sales Medium. Appendices.

O autorze

Keyes, Jessica