Managing International Business in China

ISBN-13: 9781107499034 / Angielski / Miękka / 2016 / 388 str.

Xiaowen Tian

Opis

Extensively revised throughout, the second edition of this textbook provides a comprehensive account of how transnational corporations manage business in China.

Recenzje

'In this much revised second edition Xiaowen Tian builds on the success of the first edition and brings the exciting story of managing international business in China up to date. The rise of China is the key story in the global economy in the twenty-first century and managing successfully there is a crucial factor for global companies. The Chinese economy, its regulatory systems, and its key growth paths change dramatically over time and a guide like this is an essential underpinning for understanding these developments. The book will be of interest to both practitioners and academics. It is an excellent source of material for planning business strategies in China and has excellent relevant teaching material. I can strongly recommend this book.' Peter J. Buckley, University of Leeds

Spis treści

1. Introduction; 2. Think strategically; 3. Look before you leap; 4. Select an entry mode; 5. Form an international alliance; 6. Protect intellectual property rights; 7. Negotiate with Chinese partners; 8. Marketing management; 9. Production operations management; 10. Human resource management; 11. Corporate finance issues; 12. Corporate social responsibility considerations; References; Index.