Managing Alliance Portfolios and Networks (hc)

ISBN-13: 9781681239057 / Angielski / Twarda / 2017 / 292 str.

T.K. Das

Spis treści

• Foreword to the Series.
• About the Series.
• Value Creation in Alliance Ecosystems: Insights From Marketing, Sara Leroi-Werelds, Oana-Maria Pop, and Nadine Roijakkers.
• Managing Alliance Portfolios: Lessons From Social Enterprise, Sophie Clark, Megan Woods, and David Adams.
• A Configurational Perspective on Alliance Management Capabilities, Anja Geigenmüller and Alexander Leischnig.
• Competition Dynamics of Alliance Networks, Sascha Albers.
• The Internationalization of an Alliance Portfolio as an SME Development Driver, Marco Castiglioni, Ignacio Castro, and José Luis Galán.
• The Structural Embeddedness of Alliance Networks During Industry Convergence Driven Multimarket Competition, Tuhin Chaturvedi.
• Looking for Alliance Portfolio Characteristics: The Case of Telecom Industry, Giulio Ferrigno.
• Embracing the Portfolio Perspective on Alliance Constellations, Gerrit W. Ziggers.
• Managing Clusters in SMEs: The Role of Dynamic Capabilities, Mona Rashidirad and Hamid Salimian.
• About the Contributors.
• Index.