Management of Retail Buying

ISBN-13: 9780471723257 / Angielski / Miękka / 2005 / 288 str.

Chris Thomas; R. Patrick Cash; John W. Wingate

Opis

Retail buying covers broad areas such as organization of retail establishments, distribution, roles of buying groups, planning and control, choosing vendors, negotiation, pricing, and selling of goods and services to the consumer. This text offers detailed and up-to-date coverage of retail buying, promoting smart decision making in today's complex global marketplace.

Spis treści

Preface.

Chapter 1: An Overview of Retail Buying.

Chapter 2: The Roles of Buying Groups.

Chapter 3: Understanding the Consumer.

Chapter 4: Merchandise Assortments.

Chapter 5: Planning and Control.

Chapter 6: Technology and Internet Commerce in Retailing.

Chapter 7: Choosing Vendors.

Chapter 8: International Vendors.

Chapter 9: Translating Plans into Purchases.

Chapter 10: Negotiating the Buy.

Chapter 11: The Buyer s Order and Vendor Relations.

Chapter 12: Pricing and Selling.

Glossary.

Index.