Make Your Website Work for You: How to Convert Online Content Into Profits

ISBN-13: 9780071352413 / Angielski / Miękka / 1999 / 208 str.

Jeff Cannon; Geoffrey Ramsey

Opis

Studies have shown that the key to profitable online strategies is content - how it is displayed, and how it is written and illustrated. The important question about content is what makes good web content and what doesn't? You might have a great idea or product, but how can content be developed that will appeal on a computer screen rather than in a store or in a catalogue?