Inviting Latino Voters : Party Messages and Latino Party Identification

ISBN-13: 9780415649308 / Angielski / Miękka / 2012 / 250 str.

Stacey L. Connaughton

Opis

Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.

Spis treści

Introduction; Chapter 1 Organizational Identity, Identification, and Political Parties; Chapter 2 The Innovators and the Traditionalists; Chapter 3 Invitations for Identification in Latino-Oriented Television Ads; Chapter 4 (Party) Identifiers; Chapter 5 Partisan Identification; Epilogue; Appendix A; Appendix B; Appendix C; Notes; Bibliography; Index;

O autorze

Stacey L. Connaughton