International Public Relations : A Comparative Analysis

ISBN-13: 9780805816846 / Angielski / Twarda / 1996 / 464 str.

Culbertson; Hugh M. Culbertson; Ni Chen

Opis

This is a comparative analysis of public relations as practiced in various countries and regions around the world. The text views public relations in each country or region covered from the perspective of the practioners in that country. It also discusses issues and practices relating to education.

Spis treści

Contents: Preface. H.M. Culbertson, Introduction. Part I: A Theoretical Base. R.I. Wakefield, Interdisciplinary Theoretical Foundations for International Public Relations. D. Vercic, L.A. Grunig, J.E. Grunig, Global and Specific Principles of Public Relations: Evidence From Slovenia. L.J. Wilson, Strategic Cooperative Communities: A Synthesis of Strategic, Issue Management, and Relationship-Building Approaches in Public Relations. D. Kruckeberg, Transnational Corporate Ethical Responsibilities. J.K. Van Leuven, C.B. Pratt, Public Relations' Role: Realities in Asia and in Africa South of the Sahara. D. Newsom, Gender Issues in Public Relations Practice. Part II: Public Relations in Specific Countries and Regions. N. Chen, Public Relations in China: The Introduction and Development of an Occupational Field. D. Ekachai, R. Komolsevin, Public Relations in Thailand: Its Functions and Practitioners' Roles. K. Sriramesh, Power Distance and Public Relations: An Ethnographic Study of Southern Indian Organizations. J.F. Jamias, M.J. Navarro, R.R. Tuazon, Public Relations in the Philippines. J.K. Van Leuven, Public Relations in South East Asia From Nation-Building Campaigns to Regional Interdependence. A. Cooper-Chen, M. Kaneshige, Public Relations Practice in Japan: Beginning Again for the First Time. A. Alanazi, Public Relations in the Middle East: The Case of Saudi Arabia. H. González, D. Akel, Elections and Earth Matters: Public Relations in Costa Rica. M.L. Sharpe, R.P. Simoes, Public Relations Performance in South and Central America. A. Kanso, Standardization Versus Localization: Public Relations Implications of Advertising Practices in Finland. M.S. Mortensen, Public Relations: An Alternative to Reality? J. VanSlyke Turk, Romania: From Publicitate Past to Public Relations Future. G. Bentele, G-M. Peter, Public Relations in the German Democratic Republic and the New Federal States. V. Hazleton, D. Kruckeberg, European Public Relations Practice: An Evolving Paradigm. Part III: International Public Relations Education in the United States. C.B. Pratt, C.W. Ogbondah, International Public Relations Education: U.S. Issues and Perspectives. H.M. Culbertson, N. Chen, Public Relations Education in the United States: Can It Broaden International Students' Horizons?

O autorze

Hugh M. Culbertson, Ni Chen