Interfirm Networks: Franchising, Cooperatives and Strategic Alliances

ISBN-13: 9783319358505 / Angielski / Miękka / 2016 / 320 str.

Josef Windsperger; Gerard Cliquet; Thomas Ehrmann

Opis

The organization of interfirm networks, such as alliances, cooperatives, franchise and retail chains, has become an important research topic in the field of economics, marketing, strategic management, and organization theory.

Recenzje

"Contributors, editors and authors, of this book have to be congratulated since they produced a very good text on the organization of interfirm networks ... . It is a very complete work, very well written and providing a very agreeable reading, simultaneously rigorous and pedagogic, indispensable for academics and practitioners in the fields of economics, marketing and strategic management, accessible and interesting to broad crowds of readers." (Manuel Alberto M. Ferreira, International Journal of Latest Trends in Finance & Economic Sciences, Vol. 6 (2), June, 2016)

Spis treści

Franchising Networks.- Cooperatives.- Strategic Alliances.

Blurb

The organization of interfirm networks, such as alliances, cooperatives, franchise and retail chains, has become an important research topic in the field of economics, marketing, strategic management, and organization theory. This book contributes to the literature on formal and informal inter-organizational governance by providing new insights on contract design, ownership, evolution of cooperation, role of social capital and performance in franchising networks; includes topics of loyalty, reputation and organizational form as well as performance of cooperatives, and discusses the relationship between formal and relational governance in alliances, governance structures of innovation activities, dynamics of interfirm conflicts, and network externalities and alliance formation.