Innovation and Internationalisation: Successful SMEs' Ventures into China

ISBN-13: 9781138638952 / Angielski / Twarda / 2017 / 224 str.

Stuart Orr; Jane Menzies

Opis

This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.

Spis treści

1. Introduction 2. Internationalisation of innovative SMEs to China 3. Making innovation work in China for foreign SMEs 4. Building networks in a foreign environment 5. Being a foreign entrepreneur in China 6. How resources and capabilities can assist foreign SMEs in China 7. The barriers, liabilities and costs of operating in China 8. How HRM contributes to innovation in China 9. Conclusion