Imaginization: New Mindsets for Seeing, Organizing, and Managing

ISBN-13: 9780803952997 / Angielski / Twarda / 1993 / 384 str.

Gareth Morgan; Gareth Moran

Opis

Following his immensely successful Images of Organization, in which he develops metaphors to explain the dynamics of organization, Imaginization goes one step further by developing metaphors that speak directly to people about how to get things done on the job. Gareth Morgan shows managers, in business and nonprofit settings, how to form common metaphors to help them interpret and change organizational behaviour.