How to Manage a Successful Press Conference

ISBN-13: 9781138463509 / Angielski / Twarda / 2017

Leinemann, Ralf

Opis

Highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. This book is useful for PR teams working in a national or, particularly, an international environment.

Spis treści

Contents: Part I Introduction: Why is a press conference special?; PR tools; Types of press conferences; PR plan. Part II Basics and Processes: Planning; Embargo date; Invitation and registration; Format of a press event; Participants; Agency support; Financial aspects; Venue selection. Part III Content and Speaker Support: Content - From Hell to Heaven; Preparation of spokespeople; Speech writing; Tips for spokespeople. Part IV At the Event: The atmosphere at a press conference; Event branding; Decoration; Registration desk; Badges; Press room; Press kit; Interviews; The appropriate give away. Part V After the Event: Feedback collection; After the event; Media analysis. Appendices: Checklist for preview trip; Cultural influences; Views of a journalist; Industry analyst briefings; Detailed cost breakdown; Online press conferences; References; Index.

O autorze

Dr Ralf Leinemann has more than 15 years' experience working in international PR, marketing and business development departments in the high-tech industry. He is PR Director for Hewlett-Packard's Imaging and Printing Group in Europe, the Middle East and Africa. Elena Baikaltseva is responsible for business development in Technology practice at Echo Research in the UK. Whilst writing the book, she was Public Relations and Marketing Communications Manager for Advanced Micro Devices (AMD) in Moscow, where she was responsible for communications in Russia, CIS and emerging markets in EMEA (Europe, Middle East and Africa). She has ten years' experience in communications and PR functions working for AMD, and previously for Hewlett-Packard, and with various PR agencies.