Hobert does a Tradeshow: a modern business fable

ISBN-13: 9780972205986 / Angielski / Miękka / 2010 / 112 str.

Paul Holland

Opis

Hobert does a Tradeshow is an uniquely different look at one of marketing's most powerful (and often misused) tools - the tradeshow. This modern business fable walks people through the process in a different and entertaining fashion. It also includes a number of useful attachments in Hobert's appendix (that just never sounds right...)