ISBN-13: 9781138579316 / Angielski / Twarda / 2017 / 248 str.
ISBN-13: 9781138579316 / Angielski / Twarda / 2017 / 248 str.
Each of us pitches ideas every day. Yet we consistently under-estimate how critical it is to recognise the role of the decision maker. By unearthing the true motivation or desire of the decision maker, the author shows how to craft a story or message around it, creating a predictable and repeatable end result.