ISBN-13: 9781522562252 / Angielski / Twarda / 2018 / 383 str.
ISBN-13: 9781522562252 / Angielski / Twarda / 2018 / 383 str.
Examines technological advancements in data collection that will influence major change in many aspects of business through a multidisciplinary approach. Featuring coverage on a variety of topics such as market intelligence, knowledge management, and brand management, this book explores new complexities to management and other aspects of business.