Handbook of Research Methods in Consumer Psychology

ISBN-13: 9780815352983 / Angielski / Miękka / 2019 / 528 str.

Frank R. Kardes; Paul P. Herr; Norbert Schwarz

Opis

In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.