ISBN-13: 9781138016545 / Angielski / Twarda / 2014 / 146 str.
ISBN-13: 9781138016545 / Angielski / Twarda / 2014 / 146 str.
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike.