Google and the Culture of Search

ISBN-13: 9780415883016 / Angielski / Miękka / 2012 / 244 str.

Ken Hillis

Opis

This title examines the role of search technologies in shaping the contemporary digital and informational landscape. Ken Hillis and Michael Petit shed light on a culture of search in which our increasing reliance on search engines like Google, Yahoo and Bing influences the way we navigate Web content.

Recenzje

"Some say Google makes us stupid. Others say it should make us worry. Google and the Culture of Search makes us both smarter and more worried about Google's monopoly powers. As Hillis et al. show, Google's lineage runs less to General Motors than to a long line of mathematicians and metaphysicians who wanted to organize the world's information-never before has the strange beast of Google been so clearly put into its proper family tree. Read this book!" -John Durham Peters, University of Iowa

"If you wonder why Google gets billions of search queries every day, and (like me) don't think 'because it's free' or 'because it's there' are sufficient answers, you should read this book. It's a treasure trove of insights into the culture of search." -Viktor Mayer-Schönberger, Oxford Internet Institute

Spis treści

1. Growing Up Google  2. Metaphysics of Search  3. The Searcher and the Self  4. Search Critic  5. Conclusion: "I Search, Therefore I Am"