Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success

ISBN-13: 9781789732900 / Angielski / Twarda / 2019 / 312 str.

USA) Victoria L. Crittenden (Babson College

Opis

This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.