Global Sport Management: Contemporary Issues and Inquiries

ISBN-13: 9781138317680 / Angielski / Miękka / 2018 / 292 str.

Brenda G. Pitts; James J. Zhang

Opis

The international nature of modern sport requires sport organizations to modify their management practices, presenting both challenges and opportunities. This volume brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the contemporary sport industry. Including qualitative and quantitative studies, the book explores key themes such as managing resources and organisational change, marketing and promotion, law and regulation, sport-for-development, and research protocols. It represents an essential platform for the international exchange of ideas, best practice and research in global sport management.