Global Sourcebook of Address Data Management: A Guide to Address Formats and Data in 194 Countries

ISBN-13: 9780566081095 / Angielski / Twarda / 1999 / 630 str.

Rhind, Graham

Opis

Which part of this Asian address is the street? What is this accent and is it correct? Which one of these numbers is the postcode? In which language should I be corresponding? How do I salute this person? In which order should I output this name? For every individual entered on to a world-wide address database, these questions, and others, need to be answered accurately and correctly. This one-stop reference work covering 194 countries will enable you to have the most accurate international marketing database around - one that makes optimal use of the direct marketing activity generated in your company and ensures that your post is delivered to the correct destination and recipient. Global Sourcebook of Address Data Management provides, for each country, such information as address and postcode formats, postbox names, salutations, personal name patterns, information about languages, diacritical marks, job titles, casing rules, street types and much more. It will make the management and development of any marketing database more efficient, less expensive and will result in fewer errors and, most importantly, will present the best first impression of the company to its potential customers. No other book can claim to offer such a comprehensive source of essential information for any manager of an international database, from data quality, direct marketers, market researchers through to telemarketing managers.

Recenzje

'Question: "I'm organising a series of roadshows across Europe and the Middle East ... large numbers of letters aren't reaching their destinations, because of differences in the way addresses are structured. Any ideas?" Answer: "There is a recently published manual which should meet your precise needs. ... the Global Sourcebook of Address Data Management ... should tell you everything you need to know ... could save you a fortune.' Marketing Event '... almost every question you might want to ask about addressing in any country you might wish to mail to - and not a few questions you never thought to ask, but should have done - is answered here ... here is an essential work of reference for any company engaged in international postage. Buy it, and consult it frequently.' Interactive Marketing, July/September 1999

Spis treści

Author’s Note; Acknowledgements; Introduction; World Address Formats; World Postal Code Formats; World Postbox Indicators; Diacritical Marks; Job Titles; Salutations; Mail Return Codes; Using the Country Chapters; Other Sources; Bibliography; Maps Used.

O autorze

Graham Rhind is an acknowledged expert in the field of data management. He runs his own data consultancy company, GRC Database Information, in The Netherlands, where he researches postal code and addressing systems, collates international data, runs a busy postal link website and writes data management software. Graham also regularly speaks on the subject and is the author of Building and Maintaining a European Direct Marketing Database published by Gower.