Gender Role Stereotypes in Malaysian Television Advertisements » książka
Gender Role Stereotypes in Malaysian Television Advertisements
ISBN-13: 9783838338989 / Angielski / Miękka / 2010 / 120 str.
Gender Role Stereotypes in Malaysian Television Advertisements
ISBN-13: 9783838338989 / Angielski / Miękka / 2010 / 120 str.
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This book is based on a study to determine and identify audience's perceptions and awareness on gender role stereotypes in advertisements. The degree and frequency levels of gender role stereotypes in Malaysian television's advertisements were tabulated. Gender role stereotypes have not been fully and extensively explored in Malaysia. This is dissipative as advertising is a very powerful genre in persuading and manipulating the audience.
This book is based on a study to determine and identify audiences perceptions and awareness on gender role stereotypes in advertisements. The degree and frequency levels of gender role stereotypes in Malaysian televisions advertisements were tabulated. Gender role stereotypes have not been fully and extensively explored in Malaysia. This is dissipative as advertising is a very powerful genre in persuading and manipulating the audience.
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