From traditional to digital marketing

ISBN-13: 9786203919479 / Angielski / Miękka / 2025 / 52 str.

Aline Arellano Vázquez; Jose Gerardo Ramos González

Opis

This research is the application of knowledge, statistics, concepts and contributions and evolution that online marketing has had in recent years, it is common to hear people say I'm going to sell an article on social networks, without having a knowledge about affluence and schedules of the same, navigation preference, platforms of preference, segmentation of online markets, since it is not the same digital segmentation than the traditional one, since physical barriers tend to disappear, as well as the traditional service by schedules also, making the product offered more personal and at the same time an impersonal service online. This research was the opportunity to concretize a proposal of a topic in growing development and empirical application in a more formal and disciplinary way.Describe how applicable the proposal described in the text is in the area of knowledge:It is possible to perform an update of market segmentation by online services, according to advertising trends, shipping costs, delivery times and specific characteristics of Internet consumers, are of a dynamic nature.