Fashion and the Consumer Revolution in Contemporary Russia

ISBN-13: 9781138577084 / Angielski / Miękka / 2017 / 182 str.

Gurova, Olga (University of Helsinki, Finland)

Opis

This book explores how clothing consumption has changed in Russia in the past twenty years as capitalism has emerged in a post-socialist state, bringing with it a "consumer revolution" or possibly, the author suggests, overconsumption. It shows how there has been and continues to be a massive growth in the fashion retail market, how ideal lifestyles portrayed in glossy magazines and other media have contributed to this, as have changes in the structure of economic institutions and markets.

Spis treści

Introduction: "We Started to Dress more Better"  1. Media and the Ideology of Consumption and Fashion: The Case of Krestianka  2. From Shuttle Traders to Shopping Malls: Retail Trade Transformations and Consumer Experience  3. "We are not Rich Enough to Buy Cheap Things": The Middle Class as a Clothing Consumer  4. "People Dress so Brightly Here!": Exploring Social Distinctions Through Clothing  5. "When I Put on a Fur Coat, Everyone Knows I am Russian": Clothing Consumption of Russian Migrants in Finland  6. From Russia to Finland: Exploring Cross-border Shopping  7. Fashion and Time: The Lifespan of Clothing  8. "Semiotic Baggage" and Fashion  Conclusion

O autorze

Olga Gurova is an Academy of Finland research fellow, Department of Social Research, University of Helsinki, Finland.