Event 3.0: How Generation Y & Z are re-shaping the events industry

ISBN-13: 9781105072321 / Angielski / Twarda / 2011 / 132 str.

Meshulam (Shuli) Golovinski

Opis

Our world is changing, and more importantly, so is the event industry. A new generation is rising to the fore and they dont just want to sit around and be talked at. Nowadays people need to do the talking if theyve got something to say. And todays young people understand more than weve ever given them credit for. If we stay stuck in old dogma we wont get far. We need to keep up with the intense desire to share, and we need to work on providing what our latest attendees really want out of events. In Events 3.0, we discuss all of these 21st century issues and a lot more. The modern world is less about formal authority figures and more about people who express themselves and share their insights. As event builders, we need to be aware of the changing needs of the latest generations of people coming to our events. These are people who understand a message in ten minutes instead of forty five, and who can pick it up within four slides. we need to adapt to this new group and their different needs...