Evaluation Mechanism of Corporate Strategic Decision-making

ISBN-13: 9786200227621 / Angielski

Changzheng Yang

Opis

On the basis of corporate strategy theory, the book constructed an evaluation model based on Fuzzy Comprehensive Evaluation integrating SPACE matrix, SWOT, Delphi and AHP, which contained their strengths and get rid of their weaknesses, and analyzed the inevitable tendency and necessity of integrating qualitative and quantitative analysis. And with empirical analysis, the model was applied to strategy-making of Guangxi Nonferrous Metals Group Limited Company, the result showed that the model is fit to the practice, which demonstrated the practicability and efficiency of the model not only in the theory but also practice.

O autorze

Yang, Changzheng
Changzheng Yang (Ph.D.) works as teacher at School of Journalism and New Media, Xi'an Jiaotong University. He is also a post-doctor. His research areas are strategy management, new media communication and media management.