European Audiovisual Policy in Transition

ISBN-13: 9781032184487 / Angielski / Twarda / 2023 / 304 str.

Heritiana Ranaivoson; Sally Broughton Micova; Tim Raats

Opis

This book describes and critically addresses the innovations and shifts made in the revision of the Audiovisual Media Services Directive (AVMSD) adopted by the European Parliament and Council in 2018. Reflecting on European Union regulation and policy practice in all its Member States, the book’s unique approach places in-depth case study topics against the broader theoretical background.

Taking a Europe-wide angle, an international team of authors focuses on key aspects of the AVMSD: the expansion of its scope to include video-sharing-platforms such as YouTube; the update of the rules for commercial communications; the first attempt for harmonized, minimal requirements at EU level regarding transparency of media ownership; new rules to ensure that video-on-demand services offer, invest in, and prioritise European content; the obligation on television distributors and smart TV manufacturers to pass on broadcasters’ signal without any interference, alteration or modification; and, the formalisation and consolidation of new forms of collaboration among national regulatory authorities.

This thorough analysis of the cornerstone of European media policy makes this edited collection a crucial reference for scholars and students of media and cultural industries, media law and policy, European and EU media policy, and technology studies.

Recenzje

This is a precious contribution to understand the European Union’s regulatory posture on audio-visual services while addressing the challenges of governing digital developments. Historically grounded, and aware of the geopolitical context within which the EU operates, the collection offers a comprehensive reading of the AVMSD, through in depth analyses of the intersections and delicate balances between principles, actors, interests, and levels of intervention. 

Claudia Padovani, Associate Professor in Political Science and International Relations at the University of Padova (Italy)

Ranaivoson, Broughton Micova and Raats have brought together an outstanding line-up of scholars to offer us a wide-ranging and authoritative account of the European Union’s 2018 Audiovisual Media Services directive and its predecessors going back to the Television without Frontiers in 1989. As the contributors show, enduring tensions between markets and public values, Europe and America, and new technologies versus abiding concerns with diversity, the role of the state, freedom of expression, the protection of children, and non-commercial values have crystallized in new ways as Europe’s media giants and national public media service providers clash with Netflix, Google, Amazon, Disney and so on for market dominance and over what Internet and digital media policy should look like in the 21st Century. The volume’s authors offer us a valuable guide to what we should be fighting for (and against) as a new stage of audiovisual media services regulation made available over the Internet takes shape in one country after another.

Dwayne Winseck, Professor at the School of Journalism and Communication, Carleton University, Ottawa (Canada)