Entrepreneur Magazine: Bringing Your Product to Market

ISBN-13: 9780471157731 / Angielski / Twarda / 1997 / 376 str.

Don Debelak;Debelak

Opis

Build an empire step by step

Don't risk a small fortune trying to make a big one. Let acclaimed consultant Don Debelak show you how to get your exciting new product off the drawing board and into the marketplace--without losing your shirt In this book, you'll learn what every inventor and entrepreneur needs to know about manufacturing techniques, product design, distribution channels, patents, licensing, and cash flow. You'll also discover how to handle some very tricky issues that are crucial to your success, including
* Knowing when your product is market ready
* Creating a step-by-step product-to-market strategy
* Adjusting your strategy to changing market conditions
* Finding financial help from investors, manufacturers, and distributors
* Having manufacturers pay development costs prior to licensing


Also available from the Entrepreneur Magazine library:
* The Entrepreneur Magazine Small Business Advisor
* The Entrepreneur Magazine Small Business Answer Book
* Guide to Integrated Marketing
* Human Resources for Small Businesses
* Making Money with Your Personal Computer
* Small Business Legal Guide
* Starting a Home-Based Business
* Starting an Import/Export Business
* Successful Advertising for Small Businesses


SPECIAL OFFERS

FREE issue of Entrepreneur Magazine
* 50% discount on Entrepreneur Magazine subscription
* 1/2 price admission to any Entrepreneur Magazine Small Business Expo
* Discount on American Entrepreneurs Association membership


See details and coupons in back of book.

Spis treści

GETTING STARTED.

Facing Realities: Hard Work Lies Ahead.

Financing: Forget the Myths––Here′s the Truth.

Drop Your Paranoia: Talk about Your Product Idea!

Professionalism: Know What You′re Doing.

Licensing: The Preliminary Work.

THE GO/NO–GO DECISIONS.

Distribution: Nothing Is More Important.

Product Appeal: Will Customers Buy?

Manufacturing Costs: Can Your Product Make a Profit?

Inside Help: Everyone Needs Key Contacts.

Reworking Your Product: How to Adjust and Pass the Go/No–Go Decisions.

SELLING YOUR PRODUCT.

The First Sales Period: Proving a Product Will Sell.

Evaluating Initial Sales Results––Before You Spend Big Money.

Licensing: Now Is the Ideal Time.

The Transitional Period: Growing Your Business.

Checklists for a Smooth–Running Company.

The Business Plan: Turning into an Operating Company.

Financing the Growing Business.

Conclusion: Exhilarating Times: You Too Can Be Successful.

Appendix.

Glossary.

Helpful Sources.

Index.

O autorze

ENTREPRENEUR Magazine is the banner publication of the Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly with a total ABC–audited circulation of 410,000.

DON DEBELAK is President of DSD Marketing, an inventor assistance firm. He has personally helped more than 100 entrepreneurs market and sell their products successfully.