Effects Of Sponsorship on consumer attitude, perception and decision making

ISBN-13: 9783659896446 / Angielski / Miękka / 2016 / 52 str.

Azka Amin

Opis

This study focuses on effects of sponsorships that result in formation or change in perception of consumer about a product or a brand, attitude towards the sponsored product or brand and related decision making in terms of buying and usage of product. The results were concluded after carrying out a thorough survey on random sample of people through questionaires and results were compiled in SPSS Data analysis

O autorze

After doing bachelors in software engineering, I pursued my Master in business administration with majors in International Business and Marketing. I am sharing my academic projects through this platform.