Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals

ISBN-13: 9781119615712 / Angielski / Twarda / 2019 / 336 str.

Brent Dykes

Spis treści

Foreword ixPreface xiAcknowledgments xiiiChapter 1 Introduction to Driving Change through Insight 1Chapter 2 Why Tell Stories with Data? 21Chapter 3 The Psychology of Data Storytelling 47Chapter 4 The Anatomy of a Data Story 81Chapter 5 Data: The Foundation of Your Data Story 121Chapter 6 Narrative: The Structure of Your Data Story 157Chapter 7 Visuals (Part 1): Setting the Scenes of Your Data Story 195Chapter 8 Visuals (Part 2): Polishing the Scenes of Your Data Story 229Chapter 9 Crafting Your Own Data Story 265About the Author 305About the Website 307Index 309

O autorze

BRENT DYKES brings a unique perspective to data storytelling that blends both qualitative and quantitative skills. Currently the Senior Director of Data Strategy at Domo, Brent has more than 15 years of experience in the analytics industry consulting with global brands such as Microsoft, Sony, Nike, and Amazon. He is a regular Forbes contributor and has published more than 100 articles on various data-related subjects, including two books on digital analytics. In 2016, Brent was awarded the "Most Influential Industry Contributor Award" from the Digital Analytics Association (DAA). He enjoys speaking at various data conferences around the world and working with organizations to advance their data cultures and data storytelling skills.