Doing Business in Emerging Markets: Roadmap for Success

ISBN-13: 9781631570179 / Angielski / Miękka / 2014 / 180 str.

Marcus Goncalves; Jose Alves; Rajabahadur Arcot

Opis

"This book provides a good review of the challenges facing business in the emerging markets and initiates the discussion of the roadmap necessary for success. I found it thought-provoking and recommend it to anyone with a desire to take their business from local to global." --Jayshree Pandya, Founder Risk Group LLC (http: // www.riskgroupllc.com) and author of the book, The Global Age: NGIOA @ Risk"This book provides a complete review about political and economic impacts in developing business abroad. It shows a very interesting historical review with recent facts clearly punctuated. You will enjoy it." --Osvaldo Costa, Senior HR Manager at Tigre S.A., Joinville, Santa Catarina, Brazil

Like Advanced Economies and Emerging Markets, the flagship book of the series, from which this book is derived Doing Business in Emerging Markets recognizes that there is intense competition among emerging markets to capture their share of the global economy. The series addresses questions that are germane to accomplishing this goal. Most important to this end is the study and practice of international business and foreign trade. Undertaking such a study raises many questions which the series will attempt to answer: Why are emerging markets and the firms doing business in them internationalizing so aggressively; and why in the past decade has the pace of internationalization accelerated so rapidly? What competitive advantages do these emerging economies enjoy in comparison to advanced economies, such as the G20, and what are the origins of those advantages? This volume is devoted to presenting the practical aspects and challenges of doing business in global emerging markets.