Digital communication services offered by financial companies

ISBN-13: 9786200733337 / Angielski / Miękka / 2025 / 92 str.

Maike Schmillen

Opis

This paper examines how young adults between the ages of 19 and 25 obtain information on finance-related topics and how financial companies use their digital communication channels to become part of the information repertoire of young adults on finance-related topics. In August 2016, twelve guided interviews were conducted with four academics with a focus on economics, four academics without such a focus, and four non-academics. It became clear that young adults aged between 19 and 25 use digital communication services to cope with numerous life situations, including searching for and receiving information. With regard to searching for and receiving information on finance-related topics, it was shown that the age group exhibits different information behaviour on these topics depending on their educational background.