Design for Media: A Handbook for Students and Professionals in Journalism, Pr, and Advertising

ISBN-13: 9781405873666 / Angielski / Miękka / 2012 / 384 str.

Di Hand

Opis

This resource explains the theory and application of design. It provides a supporting gallery of examples and case studies. Tutorials and exercises demonstrate how to create clean, attractive and well-targeted designs.

Spis treści

PART I: THE DEVELOPMENT OF MODERN MEDIA DESIGN  1. The evolution of publishing media  2. The 21st century media– design in practice  3. Cross media production – print and web publishing  PART II: DESIGNING IN THE DIGITAL ERA  4. Pre-planning a publication  5. Information design  6. Content visualisation and structure 1: type  7. Content visualisation and structure 2: pictures  8. Content visualisation and structure 3: colour  9. Building a print or web page  10. Going to press/publishing on the web

O autorze

Di Hand, Steve Middleditch