Crossover Creativity: Real-life stories about where creativity comes from

ISBN-13: 9780857199881 / Angielski / Miękka / 2023 / 260 str.

Dave Trott

Opis

Ideas don't come from nothing. They come from what is already inside people's brains.

And so it's not true to say that people have ideas.


In fact, ideas have people.

O autorze

Dave Trott is a creative director, copywriter, and author. Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.