ISBN-13: 9780367761790 / Angielski / Twarda / 2021 / 108 str.
ISBN-13: 9780367761790 / Angielski / Twarda / 2021 / 108 str.
This edited volume seeks to go beyond the dominant business/management/marketing perspectives that focus on the co-creation of market value and innovation, to excavate complex and critical episodes of co-creation in tourism.