Crisis Management: Planning and Media Relations for the Design and Construction Industry

ISBN-13: 9780471354192 / Angielski / Twarda / 2000 / 216 str.

Janine Reid; Silver Osb Osb Reid

Opis

The only step-by-step guide to crisis management for the design and construction industry

Accidents, lawsuits, labor walkouts . . . A crisis can come out of nowhere to strike even the most responsible and safety-conscious design and construction companies. The good news is that when bad things happen, there are ways to navigate successfully through the tough times to get your company back on track and back in business as soon as possible. The secret is to be prepared--and this book shows you how.

Written by one of the best-known experts in the field.

Crisis Management gives you the detailed practical knowledge, tools, and techniques you need to get ready for virtually any crisis situation--before it happens. With proven procedures, forms, and checklists to guide you through every step of the process, it helps you to:
* Anticipate, identify, and prevent potential crises when possible
* Assemble and manage a quick-response crisis management teamDevelop a comprehensive crisis management plan
* Understand and use media communications effectively
* Establish and cultivate good media relationships
* No matter what area of design or construction you work in,


Crisis Management will make a vital contribution to the overall health and survival of your business--because when it comes to the unexpected, preparation really is everything.

Spis treści

Crisis Identification and Prevention.

The Crisis Management Team.

Components of a Crisis Management Plan.

How Reporters Do Their Job.

Working with Reporters in a Crisis Situation.

More on the Good, the Bad, and the Truly Ugly.

News Conferences.

Communicating with Your Various Audiences When the News Is Bad.

Developing Positive Relations with the News Media through a Public Relations Program.

Training Your Employees to Be Prepared for a Crisis.

Crisis Recovery.

When Bad Things Happen to Good Companies: Two Case Studies.

Conclusion.

Appendix.

References.

Index.

O autorze

JANINE L. REID, Principal of the Janine Reid Group, Inc., has over twenty years of construction industry experience in crisis management. A nationally recognized speaker and winner of the Associated General Contractors Award for Construction Excellence, she is the author of What to Do When the Sky Starts Falling