Contemporary Issues in Strategic Management

ISBN-13: 9781138939639 / Angielski / Twarda / 2018 / 296 str.

Jr. Paul Phillips; Luiz Moutinho

Opis

Managers face ongoing challenges brought about by catalysts such as deregulation and disruption which traditional strategic management tools are ill-suited to overcome. This textbook starts from the realities of top management strategic decision-making and provides an understanding of the strategic tools and techniques that can help in reaching desired outcomes. Moving beyond the short-sighted goal of profit-maximization, the book considers true competitive advantage from both market- and state-based economic systems. Important contemporary issues are used to frame the text including business models, open innovation and emerging markets. With truly global coverage to move beyond the West-centred consensus, this textbook is essential reading for postgraduate students of strategic management around the world.