Consumer Behaviour Analysis : Critical Perspectives on Business and Management

ISBN-13: 9780415196420 / Angielski / Twarda / 2001 / 1416 str.

Routledge;Routledge

Opis

This set reprints key writings on different aspects of consumer psychology, encompassing both theoretical and empirical work. New introductions guide the reader through the material and place the scholarship in context.

Recenzje

This book set is a valuable new collection of resources for the academic consumer researcher'...'I recommend that academic libraries purchase this collection.' - ACR News, Mark Tadajewski

Spis treści

Volume I: The Behavioural Basis of Consumer Choice
Part 1: Towards a Behavioural Perspective
Part 2: Patterns of Consumer Choice
Part 3: Cognitive Decision Making
Volume II: The Behavioural Economics of Consumption
Part 1: Behavioural Economics, Matching and Maximization
Part 2: Token Economies and Social Marketing
Part 3: Behavioural Decision Making
Volume III: Marketing in Behavioural Perspective
Part 1: Theory and Interpretation
Part 2: Classical Conditioning Research
Part 3: Operant Research
Part 4: Marketing Decision Making