Competing with It: Leading a Digital Business

ISBN-13: 9781137269973 / Angielski / Miękka / 2015 / 420 str.

Colin Ashurst

Opis

Designed specifically for the needs of MBA students it examines strategic information systems, with an emphasis on realising benefits. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. Grounded in theory and linked to best practice it is the ideal MBA course text.

Spis treści

1. Foundations for a New Perspective 2. A Benefits Framework for Planning Projects Exploring Opportunities 3. Establishing the Vision Developing the Benefits Realization Plan 4. Building Momentum Delivering the Benefits 5. Assessing the Benefits Evaluation 6. Making the Most of Investments in IT 7. Digging Deeper into the Issues of Design and Change 8. Strategy Creating Value and Building Competitive Advantage 9. Managing the IT Portfolio 10. Taking an Architecture Perspective 11. Digital Business 12. Implications for the CIO And IT Function 13. Enabling Business Innovation 14. Building the IT Capability of the Organization.

O autorze

Colin Ashurst is a Senior Lecturer at Newcastle University Business School, UK. He has extensive experience as an IT manager and consultant.

Blurb

Competing with IT takes a strategic approach to managing the realization of benefits from IT. With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers, employees and other stakeholders, which as a result create value for the organization and deliver competitive advantage.

Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio. Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text.

• Allows students to apply their knowledge and explore real-world issues through case studies and examples
• Brings together benefits-led and agile approaches to projects in an innovative framework
• Combines extensive practical experience with the latest academic thinking and research