Changing Planes: A Strategic Management Perspective on an Industry in Transition

ISBN-13: 9781138615854 / Angielski / Miękka / 2020 / 327 str.

Stephen Holloway

Opis

Published in 1998, this work is concerned with two distinct yet related transitions. The first is general, potentially affecting the strategic management of all types of company-notably, but not exclusively, in North America, Europe, Latin America, and parts of Asia. It is a transition to a new paradigm of strategic management in the growing number of airlines which participate in liberalized and increasingly competitive markets.

Spis treści

Part 1: Strategic Alternatives and Choice  1. Corporate Strategy: Growth, Renewal and Scope  2. Competitive Strategy  3. Strategies at the Functional Level  4. Conclusion to Part One  Part 2: Implementation  5. Growth, Alliances and Globalization  6. Managing Service-Price Offers  7. Service Delivery as an Interactive Experience  8. Corporate Infrastructure  Part 3: Outcome  10. Customer Retention  11. Conclusion.

O autorze

Stephen Holloway is a Consultant to the air transport industry, specializing in both strategic and financial management.