Canada, Nation Branding and Domestic Politics

ISBN-13: 9780367143404 / Angielski / Twarda / 2019 / 146 str.

Richard Nimijean; David Carment

Opis

This book highlights issues in the relationship between articulated visions of Canada as a global actor, nation branding and domestic politics. It also provides the political context for thinking about ‘Brand Canada’ in the Trudeau era. It was originally published as a special issue of Canadian Foreign Policy Journal.

Spis treści

1. Introduction: Is Canada back? Brand Canada in a turbulent world  2. The brand image of Canadian Prime Minister Justin Trudeau in international context  3. All about that base? Branding and the domestic politics of Canadian foreign aid  4. Canada's Feminist International Assistance Policy: For Whom is Canada Back?  5. Friend or faux? Trudeau, Indigenous issues and Canada’s brand  6. Predicting the North: sovereignty and the Canadian brand in the Arctic  7. Canada’s foreign policy and bureaucratic (un)responsiveness: public diplomacy in the digital domain  8. The evolving complementarity of nation-branding and public diplomacy: projecting the Canada brand through "weibo diplomacy" in China  9. Où donc le Canada est-il de retour dans le monde?  10. "Canada’s back" – can the Trudeau government resuscitate Canadian diplomacy?  11. Conclusion: Don’t Look Back: They Might be Gaining on You