CIM Revision Cards Managing Marketing Performance: Managing Marketing Performance

ISBN-13: 9780750686433 / Angielski / Spiralna / 2008 / 140 str.

Karen Beamish

Opis

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Spis treści

Preface; Creating the organizational contant for effective implementational of stategy-teams; Organizational culture; Planning and implementing change; Stategic marketing managers' role; Implementing business strategy through marketing activities 1; Implementing business strategy through marketing activies 2; Quality and project management; Innovation and managing external resources; Measurement, evaluation and control; Appendices, Index

O autorze

Douglas F. Morgan, Kent S. Robinson, Dennis Strachota, James A. Hough