ISBN-13: 9780750686426 / Angielski / Spiralna / 2008 / 146 str.
Provides information to assist students in passing the CIM exams. This book features diagrams and bulleted lists to display key points.
Evaluating Performance; Brand Valuation; Marketing activities audit; Evaluating Performance:Marketing Metrics; Marketing activities audit;Analysing the external environment; Characteristics of the Global Marketplace; Defining Competitive advantage
John Williams
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